How to Pivot Your Marketing Without Throwing Out Your Existing Strategy
How to pivot your marketing
This might be the understatement of the year, but the last few months have clearly been disruptive for small businesses. A handful of companies have been fortunately COVID-proof, but the majority of us have had to adapt (pivot) our businesses in some way. At the very least we have had to change how we operate, while some have had to change what we offer too.
Any fundamental business change has a knock-on effect on how you market yourself. So, how do you flex your marketing and brand strategy so that on the one hand there is continuity, but it also reflects the reality of your company now? I will take you through how to audit your existing marketing strategy and rework it.
This class will look at:
· How you might have changed your business and what impact that has on marketing
· What the current customer trends are and how that affects your audience
· What parts of your marketing plan to throw away, and what to keep
Plenty of time for Q & A!
This workshop is being sponsored by: Crabapple Communications
Georgina is the founder of Crabapple Communications, a Golden-based marketing consultancy. She helps small businesses grow through marketing strategy, written content and digital marketing.
With over 12 years' experience working in public relations and marketing agencies, as well as in-house, she brings a PR-influenced storytelling approach to all the marketing disciplines. She helps clients express themselves in an authentic way that brings their business to life and their customers closer.